Study design and implementation of UX tests: Emphatic Car
User Experience Design Bachelor of Science, Technische Hochschule Ingolstadt, Computer Science, 2025
Description
This course is designed to prepare students for their final thesis. It provides fundamental knowledge to develop a study design based on a problem definition, conduct the study, evaluate it, and interpret the results. Thematic clusters in the area of human-computer interaction (e.g., productivity, automated driving, sports, and digitalization) are offered, from which student groups can choose and propose a specific topic. This topic will be developed iteratively in close professional coordination with the respective supervising lecturers. • Basics of user studies (possible applications, definition of research hypothesis) • Study design (dependent/independent variables, laboratory vs. field studies, within-groups/between-groups design) • Planning of experiments (different methods, “fidelity” of an experiment, software/hardware prototypes, Wizard of Oz studies, qualitative surveys/quantitative measurements, ethical aspects, role of an institutional review board (IRB)) • Study implementation (preparation, briefing/debriefing, finding and inviting test subjects, determining group size, learning effects, measuring variables/data collection) • Qualitative data analysis (content analysis, evaluation with MAXQDA/NVIVO, preparation and presentation of results, revision/fine-tuning in Illustrator) • Quantitative data analysis (reflection on the research hypothesis, use of SPSS for statistical evaluations, parametric/nonparametric statistics, correct choice of method, presentation and interpretation of results) • Written/oral presentation of the results (preparation of results, peer review process, final conference-style presentation)